As architecture embodies a person’s life, names possess meaning.
The word ‘NOW’ in pure Korean means ‘to be better, to spare, to be more’, and in English it means ‘the present, from this moment’. Numerous moments in the ‘now’ come together to create time.
The perpetuity of time always keeps us in the present - in the ‘now’ - and it is the medium that maintains youth and youthfulness.
The power of the word ‘now’ helps us remember that youth is present progressive. A collective of people gathering ‘in the now, in this moment’ to create a better world, that is ‘NOW Architects’.
Uses blue, one of three primary colors, and embodies an image which expresses trustworthiness and connotes youthfulness.